by InfoHKAI | 2023年 Jan月 17日 | AlgoAD, Blog
Click-through-rate (CTR) is a useful indicator of online engagement, expressed in a ratio or percentage—the number of clicks that an ad generates divided by the number of times the ad has been seen (impressions). CTR indicates whether users find your content relevant...
by InfoHKAI | 2022年 Dec月 5日 | AlgoAD, Blog
The application of artificial intelligence (“AI”) in online advertising is growing fast. An IBM survey in the US reveals 63% of major ad tech companies are embracing AI, including powerful algorithms, data models and machine learning, to unlock actionable...
by InfoHKAI | 2022年 Sep月 28日 | AlgoAD, Blog
From customer-service chatbots to plagiarism checkers, artificial intelligence (“AI”) is transforming how business is conducted. One area that’s seen the deployment of AI improve service delivery is online advertising — the technology is enabling...
by InfoHKAI | 2022年 Sep月 21日 | AlgoAD, Our Products
(21 Sep 2022, Hong Kong) HKAI Limited (“HKAI”) has announced the successful deployment of its newly developed Ad server, Media Advertising Intelligence (“MAI”) for myTV SUPER, the OTT platform under Television Broadcasts Limited (“TVB”). The HKAI-developed server has...
